Kogan.com Ltd (ASX: KGN) Share Price and News

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Kogan.com Ltd Chart and Price Data

Fundamentals Data provided by Morningstar.

Data provided by Morningstar.
Market Cap $384.89 million
P/E Ratio 193.75
Dividend Yield 3.33%
Shares Outstanding 97.86 million
Earnings per share -0.410
Dividend per share 0.15
Year To Date Return 14.44%
Earnings Yield 0.52%
Franking N/A
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as at 24 Feb 3:44pm

Kogan.com Ltd (ASX: KGN)
Latest News

surprised shopper, unexpected news, person at computer with payment card,
Retail Shares

Could ASX online retail shares be getting a boost out of inflation?

Kogan and others have jumped higher.

Read more »

Happy couple looking at the share price.
Retail Shares

3 ASX 300 retail shares majorly cashing in on Thursday

Concerns Australian retail spending could soon slow hasn't dinted these ASX 300 retailers.

Read more »

A young woman holds her hand to her mouth in surprise as she reads something on her laptop.
Technology Shares

Why is the Kogan share price rocketing 32% higher today?

Kogan's shares are rocketing higher today...

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Model bear in front of falling line graph, cheap stocks, cheap ASX shares
Share Market News

These are the 10 most shorted ASX shares

Short sellers are currently targeting these ASX shares...

Read more »

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Retail Shares

Why did the Kogan share price rocket 20% this week?

Shareholders can rejoice after a cracking trading week in Kogan shares.

Read more »

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Share Market News

These are the 10 most shorted ASX shares

Short sellers are currently targeting these ASX shares...

Read more »

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Retail Shares

Can the Kogan share price turn over a new leaf in FY23?

Is this ASX retail share at a bargain price?

Read more »

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Share Fallers

Why Allkem, Kogan, Metcash, and Sezzle shares are sinking

These ASX shares are sinking on Tuesday...

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Retail Shares

Does the FY23 outlook make ASX retail shares look like bargains?

Clouds are gathering for retailers. But are they attractive bargains for investors?

Read more »

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Technology Shares

Why are these 2 ASX ecommerce shares hitting two-year lows?

These ecommerce shares are struggling on Tuesday...

Read more »

The words short selling in red against a black background
Share Market News

These are the 10 most shorted ASX shares

Short sellers are currently targeting these ASX shares...

Read more »

A young man clasps his hand to his head with his eyes closed and a pained expression on his face as he clasps a laptop computer in front of him, seemingly learning of bad news or a poor investment.
Retail Shares

Why did the Kogan share price go backwards in FY22?

The e-commerce business sank 75% last financial year.

Read more »

Frequently Asked Questions

The company was founded in a Melbourne garage in 2006 and listed on the ASX 10 years later in July 2016.

Kogan paid out twice-yearly dividends between 2017 and 2020. However, its dividend payments then ceased, with its last payout being an interim dividend of 16 cents a share in May 2021.

It is not known if and when the company will resume paying dividends.

KGN ASX Announcements

An announcement is considered as "Price Sensitive" if it is thought that it may have an impact on the price of the security.

DateAnnouncementPrice Sensitive?TimeNo. of PagesFile Size
YesNo

About Kogan.com Ltd

Kogan.com Ltd (ASX: KGN) is an Australian pure-play online retailer. The firm primarily caters to value-driven consumers through its private label products, spanning multiple categories including consumer electronics, appliances, homewares, hardware and toys.

For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google.

In addition, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission.

Finally, the company sells multiple products and services, including prepaid mobile phone plans, energy, insurance, credit cards, superannuation, and travel packages.

The Kogan share price spiked at the height of the COVID-19 pandemic in 2020 when it hit an all-time high of $24.75 before retreating to current levels.

Director Transactions Data provided by Morningstar.

Data provided by Morningstar.
Date Director Type Amount Value Notes
24 Feb 2026 David Shafer Buy 150,000 $520,785
On-market trade.
24 Feb 2026 Gregory Ridder Buy 5,000 $16,900
On-market trade.
24 Feb 2026 Francine Ereira Buy 5,000 $17,550
On-market trade.
24 Feb 2026 Ronn Bechler Buy 28,000 $98,884
On-market trade.
24 Nov 2025 David Shafer Issued 320,497 $967,900
Issue of securities. 680,460 Performance Rights
24 Nov 2025 Ruslan Kogan Issued 445,135 $1,344,307
Issue of securities. 945,082 Performance Rights
29 Aug 2025 Gary Levin Buy 13,000 $52,045
On-market trade.
28 Aug 2025 Francine Ereira Buy 2,478 $10,011
On-market trade.
26 Aug 2025 Ronn Bechler Buy 24,150 $100,028
On-market trade.
20 Aug 2025 David Shafer Cancelled 109,261 $433,766
Cancellation of securities. 359,963 - Performance Rights
20 Aug 2025 Ruslan Kogan Cancelled 151,752 $602,455
Cancellation of securities. 499,947 - Performance Rights

Directors & Management Data provided by Morningstar.

Data provided by Morningstar.
Name Title Start Date Profile
Mr Gary Levin Non-Executive Director Aug 2025
Mr Levin brings over 40 years of executive and board experience across public and private companies, in retail and eCommerce. His board experience includes current roles as Non-Executive Director of Baby Bunting and Chair of Cheap as Chips, and past roles with JB Hi-Fi, Catch Group and Rabbit Photo.
Mr Harry George Debney Non-Executive Director May 2016
Mr Debney spent 24 years at Visy Industries, including eight years as Chief Executive Officer. During this time, he grew the Visy business through organic development and acquisitions and oversaw the renewal of core manufacturing assets focused on technology and cost efficiency. He is Chair of Risk Management Committee.
Mr David Shafer Chief Financial OfficerChief Operating OfficerExecutive Director May 2016
Mr Shafer served as Senior Associate at Arnold Bloch Leibler.
Mr Ruslan Kogan Chief Executive OfficerExecutive Director May 2016
Mr Kogan has grown the business into a major online retailer in Australia. Prior to founding Kogan.com, he held roles in the IT departments of Bosch and GE, and worked as a consultant at Accenture.
Mr Gregory Ridder Non-Executive ChairmanNon-Executive Director May 2016
Mr Ridder has experience in leading businesses in multiple countries, cultures, economic circumstances, and market conditions. He also serves as a Non-Executive Director at a number of not-for-profit and private entities. He is member of Risk Committee.

Ms Janine Suzanne Allis Non-Executive Director Apr 2021
Ms Allis is the Founder of Boost Juice and the Founder and Non-Executive Chair of Retail Zoo, a group of food retail brands. She has received a number of industry awards, including recognition as Telstra Businesswoman of the Year, Excellence in Women's Leadership, Amex Franchisor of the Year, ARA Retailer of the Year, and induction into the Australian Franchise Hall of Fame. She is member of Risk Management Committee.
Ms Francine Ereira Non-Executive Director Aug 2025
Ms Ereira is a business leader and non-executive director with over 20 years experience She has held leadership roles at Klarna, Zip Co, The Walt Disney Company and Sheridan, on e-commerce, digital strategy and customer experience. Ms Ereira currently serves as a Non-Executive Director of Baby Bunting, Hammerstone and Shippit.
Mr Ronn Bechler Non-Executive Director Aug 2025
Mr Bechler brings close to 30 years experience advising boards and executive teams of ASX-listed companies, with expertise in capital markets and investor relations. He was the founder of Market Eye, a corporate communications and investor relations firm.
Ms Belinda Ann Cleminson Company Secretary Jun 2025
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Belinda Ann Cleminson Company Secretary
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Top Shareholders Data provided by Morningstar.

Data provided by Morningstar.
Name Shares Capital
Kogan Management Pty Ltd 15,515,701 15.57%
Citicorp Nominees Pty Limited 9,301,416 9.34%
HSBC Custody Nominees (Australia) Limited 9,007,957 9.04%
J P Morgan Nominees Australia Pty Limited 8,736,016 8.77%
Shafer Corporation Pty Ltd 3,075,642 3.09%
HSBC Custody Nominees (Australia) Limited A/C 2 1,578,623 1.58%
Tom Hadley Enterprises Pty Ltd 1,025,000 1.03%
BNP Paribas Nominees Pty Ltd 868,618 0.87%
National Nominees Limited 833,490 0.84%
BNP Paribas Noms Pty Ltd 655,973 0.66%
HSBC Custody Nominees (Australia) Limited (i) 437,945 0.44%
Neweconomy Com Au Nominees Pty Limited 420,186 0.42%
BNP Paribas Nominees Pty Ltd (i) 355,965 0.36%
BNP Paribas Noms Pty Ltd (i) 313,793 0.31%
Mr Goran Stefkovski 288,384 0.29%
Huno Pty Ltd 271,257 0.27%
Finclear Services Pty Ltd 256,787 0.26%
Finclear Services Pty Ltd (i) 250,000 0.25%
UBS Nominees Pty Ltd 217,747 0.22%
Mr Tam Van Nguyen 217,500 0.22%

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