Betr Entertainment Ltd (ASX: BBT) Share Price and News

Mr Payne has over 30 years of experience as chairman, chief executive, director and non-executive director of some of the United Kingdom's preeminent private and quoted businesses both within and outside of the online gambling industry. He is the former CEO of FTSE 250 Listed Sportingbet plc, one of the then largest internet gambling businesses in the world. He has been involved in the listing of 18 businesses on the London Stock Exchange and is presently the Chairman of UK Main Market listed Braemar Shipping Services plc. and computer games specialist Green Man Gaming limited. He is also a nonexecutive director of UK AIM market listed GetBusy plc, and JSE listed Sun International Limited. He is the former Chairman of UK AIM market listed Gateley (Holdings) plc, Stride Gaming plc, EG Solutions plc and ECSC Group plc. as well as being a former non executive director of Ascot Racecourse Betting and Gaming Limited. He is member of the Risk Committee.

Mr Sullivan commenced as a bookmaker in Brisbane in 1988 and was the CEO of Sportingbet Australia/William Hill until 2014. During his 13 years as CEO of Sportingbet Australia, he grew the Company into one of Australias leading online corporate bookmakers. He also served as an adviser to the Sportingbet PLC board as it expanded its international operations. In 2012, Sportingbet acquired competitor Centrebet and integrated Centrebet into its technology platform. He remained as CEO of William Hill Australia to oversee the acquisition of tomwaterhouse.com and following the integration of that business he departed William Hill Australia in April 2014 and founded BlueBet, which has repeated the early growth of Sportingbet Australia. His depth of experience in the Australian and international wagering market is invaluable to the success of betrs strategy.

Mr Tripp has experience over more than 20 years as an investor, executive and board member across various landmark businesses within the Australian wagering landscape. In 2005, he acquired Sportsbet and was its CEO until the business was sold to Paddy Power in 2011. Subsequently, he founded BetEasy which he grew into one of Australias largest corporate bookmakers both organically and inorganically, including via the acquisition of William Hill Australia, before divesting to Stars Group. He was the founding shareholder, largest investor and Chairman of NTD Pty Ltds wagering business and is also Chairman of Melbourne Storm.

Mr Shaw has private and listed Company board level experience and is Managing Partner of Romana Capital LLP. He was a founder of the Marwyn Group, a London based investment and advisory business where significant portfolio companies included Entertainment One plc (ETO), Advanced Computer Software plc (ASW) and Breedon Aggregates plc (BREE). In the gaming sector he was a founder of Talarius plc, the leading UK operator of slot machines, that was listed in London, and which was subsequently acquired by Macquarie Bank and Tattersalls. He is member of the risk committee.

Mr Menz is a leader in online wagering sector and has been the CEO of betr since its founding in 2022. He has played a role in M&A transactions, including the acquisition of William Hill Australia by BetEasy where he became Chief Executive Officer in 2020.

Ms Baker brings experience across media, sport, digital and M&A. Prior executive roles included Chief Customer and Digital Officer at National Rugby League and Managing Director Commercial at Nine Entertainment Co. She spent her early career as an equities analyst covering the consumer sector. She is currently a Non-Executive Director of Rugby Australia and Healthy Bones Australia. Ms Baker will join the Risk Committee.

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