Earnings preview: Here are the ASX shares reporting on Friday

This week of the earnings season is ending on a quieter note. Unlike yesterday, there are only a handful of major ASX shares expected to release their results today.

Nevertheless, it is helpful to know which companies are set to release their results. Here's a quick summary of what is coming up today so you don't miss any of it.

ASX shares primed to report today

Ranked in order of market capitalisation (largest to smallest)

Westpac Banking Corp (ASX: WBC), $79.9 billion

QBE Insurance Group Ltd (ASX: QBE), $19.9 billion

Latitude Group Holdings Ltd (ASX: LFS), $1.4 billion

Inghams Group Ltd (ASX: ING), $1.0 billion

HealthCo Healthcare and Wellness REIT (ASX: HCW), $501.6 million

Baby Bunting Group Ltd (ASX: BBN), $331.9 million

What can we expect to see?

The elephant in the room is Westpac's first quarter update today. Shareholders will be putting the major bank under the microscope to see how it compares with recent releases from the Commonwealth Bank of Australia (ASX: CBA) and National Australia Bank Ltd (ASX: NAB).

Credit quality is the question on all investors' lips as concerns of a hard landing escalate. Writing loans and collecting interest has been a boon for the banking sector. However, the quality of those loans is now arguably the most important criterion in a high-rate environment.

At the other end of the market cap spectrum, Baby Bunting Group is one ASX retail share that could draw a crowd today.

Shares in the baby goods retailer have tumbled 37% since the company's annual general meeting. It was at the AGM that shareholders were first informed of a difficult landscape for profitability as Baby Bunting competed more on price.

Heading into today, consensus estimates placed net profit after tax (NPAT) at $8.5 million for the first half. Any insight into how the company's management plans to improve earnings moving forward will be a topic of interest for shareholders.

You now have a headstart on the day! Don't forget to check back for our results coverage of these ASX shares and more.