Up 15% in 2 months, is the Woolworths share price worth taking a bite?

Investors are sending Woolworths shares higher. Are there still tasty returns at this level?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • Woolworths shares have been rising in recent weeks 
  • The company has made a couple of acquisitions – MyDeal and Shopper Media Group 
  • Brokers are mixed on whether the supermarket business is an opportunity from here 

The Woolworths Group Ltd (ASX: WOW) share price has risen by around 16% over the last two months. That compares to a return of approximately 7% for the S&P/ASX 200 Index (ASX: XJO). So, Woolworths has achieved more than double the returns of the index.

But, after a solid run over this relatively short period of time, could Woolworths shares still be an opportunity?

Happy couple doing grocery shopping together.

Image source: Getty Images

Acquisitions

In the last few months, the company has been busy making some deals.

One of the deals is the planned purchase of 80% of Mydeal.Com Au Ltd (ASX: MYD) for $1.05 per share. This represented a 62.8% premium to the closing price of MyDeal on the ASX of 65 cents on 19 May 2022.

Woolworths was attracted to this leading online marketplace business because of its marketplace capabilities, particularly in furniture, homewares and other bulky goods. It will "complement Big W's existing general merchandise offering".

At the time of the acquisition, MyDeal had 1,900 sellers with more than six million products.

In July, the company announced that it was buying Shopper Media Group for $150 million. This business was described as a leading Australian digital out-of-home media company, offering targeted shopping advertising through a national screen network of more than 2,000 screens in over 400 shopping centres.

Woolworths liked the idea of owning Shopper Media Group because of the ability to bring it together with Cartology, which is Woolworths' retail media business. It wants Cartology to become the trusted media partner of choice for brands and retailers. This will allow it to provide clients with "more opportunities to reach their customers via seamless targeted advertising solutions."

Trading update

In terms of a trading update, the latest investors have heard was the FY22 third quarter update. It said that group continuing operations sales were up 9.7% to $15.1 billion, with the Australian food division generating 5.4% growth to $11.4 billion.

A sizeable part of the increase was due to the Australian business to business (B2B) sales jumping 217% to $995 million, largely driven by PFD and Endeavour Group Ltd's (ASX: EDV) partnership revenue not being included in the prior year.

Woolworths revealed that trading momentum in the FY22 fourth quarter had continued in Australian food and Big W, with "strong" Easter seasonal trade.

Is the Woolworths share price a buy?

One of the latest ratings comes from Citi, which rates Woolworths as a buy, with a price target of $42.50. That suggests a possible rise of more than 10%. It thinks it can benefit from inflation.

At the opposite end of the opinion spectrum is Credit Suisse, with an underperform rating. The price target is $33.89, implying a possible drop of around 10%. Credit Sussie wasn't a fan of the MyDeal acquisition.

The broker Macquarie is neutral on the business, with a price target of $36.40, implying a mid-single-digit drop. There are a few different factors for the broker to think about in the upcoming result, such as rising wages and food inflation. It could be tough to deliver growth in the first half of FY23 because the first half of FY22 included lockdowns.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

a man sits at his desk wearing a business shirt and tie and has a hearty laugh at something on his mobile phone.
Consumer Staples & Discretionary Shares

This ASX 200 director bought over $500k of his company's shares just in time for the dividend!

Investors typically draw comfort from seeing board directors spend their own money buying more shares in the ASX 200 companies…

Read more »

Woman thinking in a supermarket.
Opinions

Should I buy Woolworths shares at $37?

Are Woolworths shares worth putting in the shopping basket?

Read more »

A man looks at his laptop waiting in anticipation.
Investing Strategies

Big lesson from reporting season: STAY AWAY from these ASX shares, says expert

Plus the one stock you will want to buy now to hold through the imminent economic turbulence.

Read more »

waving the chequered flag
Broker Notes

Start your engines: Fund backs 2 ASX shares to finish line

This pair of companies reported outstanding results during last month's reporting season. Celeste is predicting further gains.

Read more »

A little girl holds broccoli over her eyes with a big happy smile.
Consumer Staples & Discretionary Shares

Goldman Sachs says buy Woolworths stock for reliable dividends AND 10% share price growth

This broker can't recommend Woolies shares highly enough.

Read more »

A woman is excited as she reads the latest rumour on her phone.
Consumer Staples & Discretionary Shares

Lovisa is a 'phenomenon': broker urges investors to buy shares

This could be one of the best growth shares around according to one leading broker.

Read more »

A middle-aged woman sits in contemplation over a tablet device considering information about ASX shares and deep in thought.
Consumer Staples & Discretionary Shares

4 directors have been buying up this ASX 200 stock since the company reported

Should insider buying drive investor attention towards this stock?

Read more »

A couple in a supermarket laugh as they discuss which fruits and vegetables to buy
Consumer Staples & Discretionary Shares

Coles stock can deliver golden combo of share price growth plus dividends: Citi

Consumers are still shopping with Coles, helping grow its earnings.

Read more »