Pricing power shares like Woolworths (ASX:WOW) help fight inflation: expert

An expert's look at inflation-fighting ASX shares…

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Inflation – it's something we are hearing a lot more about lately. The Australian Bureau of Statistics revealed last week that Australia's inflation rate rose 3.8% for the year. While the rise is steep, it is hard to say whether it is transitory or not.

Nonetheless, investors of ASX shares might be wondering how to protect against the effects of inflation.

One Australian fund manager has shared their take on inflation and how to structure a portfolio against it.

Let's dive in…

A businessman pushes a giant percentage sign down, indicating eforts to keep inflation in check

Image source: Getty Images

How to pick inflation busting ASX shares

A concern for investors is rising inflation. If inflation rises, interest rates move in tandem – meaning higher returns on cash deposits. Typically, when investors can get reasonable risk-free returns on cash, ASX shares tend to lose momentum.

On the other hand, inflation can increase the operating costs for companies. Unless companies can pass the increased cost onto consumers, or reduce costs in other areas, profits can shrink.

Portfolio Manager and Head of Research at Airlie Funds Emma Fisher recently discussed the prospects for ASX shares and how to combat inflation.

Ultimately when we look across the portfolio, I think the key thing to worry about is that the businesses you're invested in have pricing power. Inflation is going up in the near term… the unanimous feedback from corporates is that they are seeing raw material and labour market inflation coming through. Their hope is that they are going to be able to pass that through to the end consumer in the form of higher prices.

While Fisher admitted that it is unknown whether inflation will continue to rise at its current pace, the fund manager explained the types of companies the fund holds have pricing power.

These ASX-listed shares include James Hardie Industries PLC (ASX: JHX), Wesfarmers Ltd (ASX: WES), Woolworths Group Ltd (ASX: WOW), and Reece Ltd (ASX: REH).

Businesses like that, we think can navigate choppy cost-inflationary environments and come out the other side protecting margins and really benefitting.

When is Woolworths expected to report to ASX?

Being one of the largest ASX-listed companies, Woolworths' FY21 annual report is highly anticipated. The grocery retail giant is expected to release its annual results on 26 August 2021.

Shareholders are also watching attentively for any developments in regulatory concerns surrounding Woolworths. Announced last week, the New Zealand competition regulator voiced concerns of a duopoly.

Motley Fool contributor Mitchell Lawler has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

Share Market News

Testing again

Read more »

Share Market News

Aaron Test 2

Read more »

Share Market News

Aaron Test

Read more »

Share Market News

JP Test

Read more »

Share Market News

JP Test

Read more »

Portrait of Discovery Fund portfolio managers Mark Devcich and Chris Bainbridge
Share Market News

Test

Portfolio managers Mark Devcich (left) and Chris Bainbridge. Image source: Discovery Fund test test

Read more »

a man in a hoodie grins slyly as he sits with his hands poised on a keyboard. He is superimposed with a graphic image of a computer screen asking for a password, suggesting he is a hacker.
Share Market News

Another ASX 200 company has been hit with a cyber incident. Here's what we know

Hackers have breached the systems of this ASX 200 company.

Read more »

a woman
Broker Notes

5 ASX 200 shares that inflation can't touch: expert

Regardless of whether you're a bull or a bear, cost pressures are a factor when buying stocks at the moment.

Read more »