Why the WISR share price is rocketing 15% higher today

The WISR Ltd (ASX:WZR) share price is rocketing higher again on Wednesday. Here's why the marketplace lender's shares are up 15% today…

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The WISR Ltd (ASX: WZR) share price has continued its remarkable run on Wednesday.

In afternoon trade the neo-lender's shares have rocketed 15% higher to a record high of 27 cents.

This latest gain means that WISR's shares are up an incredible 440% since this time last year.

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Why is the WISR share price rocketing higher?

Investors have been fighting to get hold of WISR's shares over the last 12 months thanks to its strong growth and a recent placement.

Earlier this month WISR released its second quarter update and revealed $31.6 million of new loan originations.

This lifted its total originations to $54.9 million for the first half of FY 2020 and $163.8 million for the 12 months to December 31. The former was an increase of 90% on the prior corresponding period.

Pleasingly, CEO Anthony Nantes appears confident in its prospects in 2020.

He said: "2020 is shaping up as another big year for Wisr as we continue to drive our strategy to scale loan originations, deliver category-defining products and partnerships, and ultimately provide Australians with a smarter, fairer alternative when it comes to their personal finances."

This commentary was made prior to the aforementioned placement which raised $33.5 million.

These funds will be used to accelerate its growth. Mr Nantes explained: "We are very pleased with the strong support we have received for the capital raise. The result is a clear validation of Wisr's strategy and vision to provide Australians with a smarter, fairer alternative when it comes to their personal finances, and our approach to redefining what a consumer lending company can be."

"Wisr will use the proceeds of the Placement to support the scaling of the core lending business, the ongoing development of our ecosystem of category-defining products, continue to attract the best talent from across industries in Australia and strengthen the balance sheet. Through our unique strategy and commitment to a meaningful purpose, we look forward to making a positive and sustained impact as we grow the Company," he concluded.

Positive broker note.

Also supporting the WISR share price has been a broker note out of Moelis Australia Ltd (ASX: MOE).

On January 13 Moelis retained its buy rating but lifted its price target to 28 cents. It believes it has a large opportunity in the personal lending market and is well-placed for growth.

WISR's shares are now trading just a cent away from this price target.

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